Communication
/ unified-inbox

Unified Inbox (Conversations)

All channels — SMS, email, IG, FB, Google — in one inbox.

Overview

A single conversation view aggregating SMS, email, Google Business Messages, Facebook, Instagram DMs, and WhatsApp. Each thread is tied to a contact and can be assigned, tagged, and automated. AI and humans can both reply.

What it's for

Respond to every channel from one screen without context-switching, and keep the full history on the contact.

Capabilities

Multi-channel threads

SMS, email, GMB, FB, IG, WhatsApp in one inbox.

Contact-linked

Every conversation attaches to a contact record with full history.

Assignment

Assign threads to users/teams; filter by assignee.

Templates & snippets

Saved replies and merge-field snippets for fast response.

Workflow triggers

Inbound message, no reply, and assignment events trigger workflows.

AI replies

Conversational AI can draft or auto-respond within the inbox.

Bulk actions

Mark read/unread, tag, or close multiple threads at once.

Use cases

Never miss a DM

Route all FB/IG/GMB messages into the inbox and trigger a workflow that auto-replies within 1 minute, then alerts a human.

SLA enforcement

Trigger a workflow on 'no reply in 15 min' that escalates to a manager and tags the thread urgent.

AI prompt patterns

Copyable templates for prompting an AI agent about this feature.

Design inbox routing
Design the inbox routing + assignment rules for a [team size] team handling [channels], including after-hours and escalation logic.
Write reply templates
Write 8 saved-reply snippets for the most common [industry] inbound questions, each under 2 sentences and on-brand.

Integrations & connections

  • Feeds Workflows on inbound/no-reply/assignment events
  • Replies write back to the contact activity timeline
  • AI Voice and Conversational AI can hand off to inbox threads

Gotchas & limits

Things an AI should not assume about this feature.

Channel connections (FB/IG/GMB) require re-auth periodically; expired tokens pause the inbox silently.
A contact with multiple phone numbers can split a thread if the channel changes.
Closing a conversation does not delete it; it archives and can be reopened by a new inbound message.

Related features