SMS & MMS Marketing
Text-message campaigns with compliance built in.
Overview
Bulk and automated SMS/MMS to contacts, with carrier-compliance (opt-out keywords, consent tracking) and template management. SMS is also a workflow action and a conversational channel in the unified inbox.
What it's for
High-open-rate, time-sensitive messaging — promotions, reminders, and two-way conversation.
Capabilities
Bulk SMS/MMS
Send to a list or segment; attach images (MMS) and merge fields.
Templates
Saved message templates with merge tokens for reuse.
Opt-out handling
Auto-detects STOP/UNSUBSCRIBE and suppresses the contact per carrier rules.
Consent tracking
Records when/how a contact opted in for 10DLC/A2P compliance.
Two-way conversation
Replies land in the unified inbox for human or AI response.
Workflow action
Send SMS as a workflow step with delays and branching.
Use cases
Appointment reminders
Workflow sends an SMS 24 hours before a calendar event with a confirm/reschedule link.
Flash promo
Bulk SMS to a tagged segment with a time-limited offer and a tracked link.
Lead capture
Inbound keyword (text 'JOIN') adds the contact, tags them, and starts a welcome workflow.
AI prompt patterns
Copyable templates for prompting an AI agent about this feature.
Write a [purpose] SMS campaign (under 160 chars, with opt-out language) for [audience] that drives [outcome], compliant with A2P 10DLC rules.Design an inbound SMS keyword flow for '[word]' that captures [fields], tags the contact, and triggers [workflow].Integrations & connections
- Replies route to the unified inbox and can trigger workflows
- Consent status gates who can receive bulk SMS
- Calendar reminders can be sent via SMS
Gotchas & limits
Things an AI should not assume about this feature.