Sites & Funnels
/ forms-surveys

Forms & Surveys

Capture structured data into contacts and workflows.

Overview

Build forms and surveys with conditional logic, custom-field mapping, file uploads, and multi-page flows. Submissions create or update contacts, set tags, and trigger workflows. Surveys add scoring and branching.

What it's for

Collect lead info, feedback, or qualifications and turn submissions into automated action.

Capabilities

Form builder

Drag-and-drop fields; map to contact custom fields.

Conditional logic

Show/hide fields based on prior answers.

Surveys with scoring

Score answers and branch the experience.

File uploads

Accept documents/images into the contact or storage.

Submit actions

Create/update contact, add tags, trigger workflow, redirect.

Embed anywhere

Embed on funnels, websites, or external pages.

Use cases

Qualify leads

A scored survey routes high-score submissions to sales (workflow + opportunity) and low-score to nurture.

Intake forms

An onboarding form populates custom fields and triggers a client-onboarding workflow.

AI prompt patterns

Copyable templates for prompting an AI agent about this feature.

Design a form
Design a [purpose] form/survey for [audience]: list fields, custom-field mapping, conditional logic, and the submit action + workflow.
Design a scored survey
Design a scored qualification survey with [N] questions, scoring rules, and the branching outcome for each score band.

Integrations & connections

  • Submissions create/update contacts and set tags
  • Triggers workflows on submit
  • File uploads land in storage / contact record

Gotchas & limits

Things an AI should not assume about this feature.

A form with no contact-identifier field creates orphan submissions.
Conditional logic that hides a required field can still block submit if not configured to skip.
Survey scoring must be set per question; default is zero.

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